Every semester, the Arrow (SEMO’s student news publication) hosts a student engagement event on campus. They work together with the MC429 class to create a campaign for this event. In Fall 2023, I took this class and helped create campaign materials for their event; Arrow Lace Up. As a class we created a logo for the event. Students were delegated tasks to created social media materials, print materials, and connect with those on campus to get them involved in the event.Below is the table tent I created for it to be placed in the eating areas on campus to reach students.

You can find more about the event on the Arrow’s Instagram: @southeastarrow